Product statistics
Analyze units sold, net revenue and gross margin of your articles, break them down by category and brand, and spot the 80/20 concentration.
→ Open product statistics in SimpliServ
The Products dashboard under Statistics shows which articles sell, what they bring in and where the margin comes from. The basis is the article lines of non-cancelled orders created in the selected range, net. Shipping, coupon and payment lines do not count. You need the Administration → Statistics → View permission.
Metrics
| Card | Meaning |
|---|---|
| Units sold | Total units sold, with the average per order below |
| Net revenue from orders | Net line value of all articles in the range |
| Distinct articles | How many different articles were sold |
| Gross margin | Net revenue minus purchase price, with margin in percent and the share of revenue for which a purchase price is known |
Each card shows the change versus the previous period.
Gross margin is calculated only over lines whose purchase price is known: first the purchase price on the order line, otherwise the one stored on the product. Services count as having no cost of goods. A purchase price of 0 (for example from JTL without a cost price) counts as unknown. Maintain purchase prices in Products to raise the coverage.
Charts
- Revenue & margin over time: net revenue as bars, gross margin as a line. The gap between them is the cost of goods.
- Goods vs. services: donut chart showing how revenue splits between stock goods and labor.
- Top products by revenue: articles that bring in the most, with units and number of orders.
- Top products by quantity: articles with the highest throughput.
- Revenue by category: an article in several categories counts in each of them.
- Revenue by brand: by manufacturer of the product family. If no manufacturer is set on the product families sold, the chart stays empty.
- 80/20 concentration: revenue of the strongest articles as bars and their cumulative share of total revenue as a line. This shows how few articles make up most of the revenue.
Related topics
- Products: maintain purchase prices, categories and services
- Product families: manufacturers for the brand breakdown
- Revenue statistics: revenue by document date from invoices and the register
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